The Ruiz family business had always been coffee. Their focus is on building and maintaining close relationships with smallholder producers. This allows them get to know their coffees and together with the farmers they are able to develop processes. Maintaining quality control over these small batches gives the Ruiz family the opportunity to find unique flavors. This coffee comes from two smallholder producers. Their farms neighbour each other and are in the Boquete region of Panama where the Geisha Variety was discovered in 2004. These producers have only recently started (2012) their own coffee plantations and as such their coffee trees are still very young, picking small lots of it.